Benefits of Paid Advertising Online

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Benefits of Paid Advertising Online


Enhance your business presence online along with your customer conversion rate. One of the best ways to reach your audience online is through Paid Advertising.

Paid advertising such as pay-per-click marketing and sponsored advertising, have the potential to reach a much greater number of interested customers than other alternative non-paid advertising strategies.

What is Pay-Per-Click Advertising?

Pay-per-click advertising or PPC, is exactly what it sounds like. You will pay each time a potential customer clicks on your advertisement which can be either a sponsored text advert or a graphic display image of your brand, product or service offering. These PPC ads may come in many forms and are available on a variety of platforms, namely on social media sites such as Facebook, Instagram, LinkedIn and Google.

The difference between Google PPC and Social Media PPC.

Google PPC ads are targeted to appear at the top of the search engine results for a particular keyword or search query. PPC on social media sites such as Facebook, Instagram and LinkedIn, show up on targeted users’ social media feeds or online marketplace.

PPC advertising is typically conversion heavy. This is due to its visibility and ability to be highly targeted. It is particularly successful if you are careful to direct those that click on your PPC ad towards a landing page that speaks to your users query or interest. This encourages your users to either make a purchase, sign up for your mailing list, schedule a call or any number of specific business KPIs.

What is Sponsored Advertising on Social Media?

Sponsored advertising functions on a PPC model. Adverts on social media sites can be an integral part of any campaign. The charge of which is usually attached to either the number of views or clicks each sponsored ad receives. Social ads provide businesses the opportunity to add visual representation and assist in building brand awareness. Social media networks such as Facebook, Instagram and YouTube allow you to use original and informative content like videos, pictures, and links to content rich blog posts.

Why it is so effective as a part of any online marketing campaign?

You Pay Only for the Results You Want with a PPC Campaign

One of the reasons why some businesses are unwilling to take advantage of PPC advertising is the “paid” part of it. But, paid advertising can be a more cost-effective marketing method.

You can achieve instant Front Page Exposure, which only PPC can offer.

Google AdWords campaigns can occupy the first two to four spots on Google’s SERP. This is an important position to have your website link as most users act on the first few results. The average Google user is unlikely to ever even see your website unless you consider a long term digital strategy which includes Search Engine Optimisation (SEO).

PPC can boost your reach with Social Media Paid Advertising.

Nearly every social media outlet from Facebook, Instagram, LinkedIn to Reddit and YouTube offers a paid advertising platform. With such a variety of social media platforms to target your users, allows businesses to reach custom audiences with set goals and objectives which in turn increase your ROI.

Utilizing the pay per click options is key for making the most of your business online and social media presence.


If you can see the benefits of Paid Advertising Online and you are interested in growing your business, increasing your leads or creating brand awareness? Then get in touch with our sales team to package a digital PPC campaign for your business.

/ Online Marketing

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