Category: Marketing Strategy

Personal Search

29

Jan2018
Google’s VP. Marketing for the Americas, Lisa Gevelber recently stated “The sort of advice people once sought from friends, they now expect to get from their phones. Marketers who understand emerging search trends have the advantage”.The above quote relates to online users looking for more personal results in search. Furthermore, ... Read More
January 29, 2018Michael Richards
Website Article Banner – Mobile Adverts

12

Mar2015
Online search activity is moving from desktop to mobile: 69%of smartphone users search for product information on their mobile.57%of smartphone users search for local information at least once a week.37%of smartphone searches lead to a sale in a local business. 65% of consumer journeys ... Read More
March 12, 2015Mike Richards
retargeting

05

Mar2015
Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have already expressed an interest in your products or services by developing a strategy that will meet all your needs. How does it work?When users visit your website and start to browse other ... Read More
March 5, 2015Mike Richards
Partnership Developers Payment Gateway

27

Jun2014
The quality of the relationship between the web developer and payment services provider is one of the key ingredients of a successful e-commerce website, says Michael Richards of SiteMeUp Online Marketing."Our responsibility is to assist our clients in growing their business within an online environment," says Richards. "An important part ... Read More
June 27, 2014Mike Richards
How are you responding to customers who complain.

30

May2014
Responding to upset customers, these 10 ways might help you achieve a positive result.No matter your industry, you’re going to experience negative word of mouth.Not only have they made possible contact with you they have also told their social network which can do great damage to your reputation. Things break, ... Read More
May 30, 2014Mike Richards
What is online marketing

10

Jan2014
This is a question that is not that well understood in South Africa. Companies seem to think that SEO (Search Engine Optimisation) is what it is all about. This is not the case however , Online marketing covers a much broader spectrum.I am often faced on having to use more ... Read More
January 10, 2014Mike Richards
The quick 5 step guide to increase leads online

10

Dec2013
There are many online marketing methods out there, to take into consideration. I am going to give you a quick overview of the best performing methods to increase your lead potential. Small businesses often need to know where is best to invest their marketing budget. Listed below are 5 helpful ... Read More
December 10, 2013Mike Richards
SEO and PPC a relationship

12

Nov2013
I have come across many discussions on the advantages of SEO and PPC which are often treated as individual marketing strategies.This should not be the case, both PPC and SEO work best together. In a relationship, think of PPC as the husband and SEO as the wife. PPC is statistical and every keyword has ... Read More
November 12, 2013Mike Richards