Online search activity is moving from desktop to mobile:
of smartphone users search for product information on their mobile.
of smartphone users search for local information at least once a week.
of smartphone searches lead to a sale in a local business.
- 65% of consumer journeys begin with mobile search
- 61% are then continued on a desktop computer, and only 4% on a tablet.
- You need to ensure you can be seen on smaller screens.
Top Tips for Mobile ads:
Ensure that your ads are visible on the top positions of the mobile search results by increasing your bids.
of Internet users see only the top positions of the mobile search results.
Customize and optimize the landing page for mobile devices in order to improve the mobile experience.
of smartphone users expect websites to work just as well on mobile devices as on the desktop.
You can advertise on mobile devices using Search, Google Display Network or even Youtube.Here are the most common extensions for mobile advertising in Google Search:
Location Extensions provide an extra line in your ad highlighting your store location. They allow
customers to instantly get directions to your business. On average, advertisers see a CTR (Click Through Rate) uplift of
up to 10% from location extensions.
Call extensions allow you to add a phone number to your ad, making it easy for customers to call
you directly. Call extensions also provide you with detailed reporting on the calls you receive from
your ads. On average, advertisers see a 6-8% increase in CTR (Click Through Rate) from call extensions.
Use performance data to adjust bid by location and increase visibility when customers are near any
of your stores. You can also adjust bids for certain times and devices when users are likely to
convert over the shopping period.