Online video ads on YouTube has 24% higher ad recall factor than TV. The study shows higher impact even in case of skipped ads.
- 3 countries (FR, IT, ES)
- 30 campaigns in different verticals (FMCG, Telco, Finance & Auto)
- 30 000+ audience (exposed vs. control group)
TrueView: skippable ad with precise targeting options
- Targeting: Demo, Geo, Interests etc.
- 100% Share of Voice 1 ad at the time
- 1 ad for 4 screens (PC, tablet, smartphone and TV)